There are rumors that Golden Star Ganesh is going to endorse Coca Cola. According to sources available to us, the shooting for the ads has nearly completed.
If this is true, we could well call this the beginning of the end of Hindi domination in ads for global products in Karnataka. The Amir Khans, the Kareena Kapoors of Bollywood will soon run out of fizz in Karnataka.
One can clearly recognize a pattern in the adoption of Kannada by companies: Global players are the most sensitive to (and sensible enough to recognize) the sentiments, icons and language spoken by the local market. It's the Indian companies which still stick to Hindi since they remain under the illusion that Hindi has its sway all across India. Flawed assumption. Not understanding the local market is one of the reasons why Indian companies pale in comparison to the global reach of the Coca Colas of the world.
We wouldn't be surprised if the stylized Coca Cola logo is done in Kannada in the near future. That's getting really down to the grass-roots level in tapping local market sentiments - something successful global businesses cannot avoid. See pictures of Coca Cola bottles in different languages: Hebrew, Mandarin, Korean, Thai, Ethiopian, Russian, Arabic, Japanese. When do we have the Kannada version?
Note: The picture in this post is not a real ad. It's an artist's impression of the rumor.
What punchline do you think Ganesh should be using in the ad? Come up with creative answers!