Coca Cola dumps Bollywood in favour of Mungaru Male Ganesh?

There are rumors that Golden Star Ganesh is going to endorse Coca Cola. According to sources available to us, the shooting for the ads has nearly completed.

If this is true, we could well call this the beginning of the end of Hindi domination in ads for global products in Karnataka. The Amir Khans, the Kareena Kapoors of Bollywood will soon run out of fizz in Karnataka.

One can clearly recognize a pattern in the adoption of Kannada by companies: Global players are the most sensitive to (and sensible enough to recognize) the sentiments, icons and language spoken by the local market. It's the Indian companies which still stick to Hindi since they remain under the illusion that Hindi has its sway all across India. Flawed assumption. Not understanding the local market is one of the reasons why Indian companies pale in comparison to the global reach of the Coca Colas of the world.

We wouldn't be surprised if the stylized Coca Cola logo is done in Kannada in the near future. That's getting really down to the grass-roots level in tapping local market sentiments - something successful global businesses cannot avoid. See pictures of Coca Cola bottles in different languages: Hebrew, Mandarin, Korean, Thai, Ethiopian, Russian, Arabic, Japanese. When do we have the Kannada version?

Note: The picture in this post is not a real ad. It's an artist's impression of the rumor.

What punchline do you think Ganesh should be using in the ad? Come up with creative answers!

10 comments:

Anonymous said...

Kannadada Cola ashte!

sandhya said...

Kannada Cola ashte??? enri haagandre? Kannada Cola aadre innu better .. foreign coke-ginta Kannada Cola bandre innu oLLede?

ramu said...

yeh loafer devadasa,, tagollo coke kuDi,, hudugi bittoda novu maretu hogutte,,

Anonymous said...

mungaru male li nenedu manassella hasi bisi iddaga,, ondu bombaat coke kudiri

ಗಣೇಶಾ said...

ಥ್ಯಾಂಕ್ಸ್ ಕಣ್ರೀ ನಂದಿನಿ, ಕೂಲ್ ಡ್ರಿಂಕ್ಸ್ ವಿಷಯದಲ್ಲಿ ನನ್ನ ಕಣ್ಣ ತೆರೆಸಿದೆ ದೇವತೆ ನೀವು, ಈ ಕಣ್ಣು ಮುಚ್ಚಿ, ಮಣ್ಣು ಪಾಲಾಗೋ ವರೆಗೂ ಈ ನಿಮ್ಮ ಉಪಕಾರಾನಾ ಯಾವತ್ತು ಮರೆಯಲ್ಲ ಕಣ್ರೀ,, ಅಲ್ಲಿವರೆಗೂ ಈ ಹಾಳಾದ ಹೃದಯಾನಾ ಹೊತ್ತುಕೊಂಡು ಈ ಜೀವನಾನಾ ಕೋಕ್ ಕುಡಕೊಂಡು ಹೆಂಗೋ ತಳ್ಳಬಿಡ್ತಿನಿ ಕಣ್ರೀ...

Anonymous said...

ಸುಮ್ನೆ ಚೀಪ್ ಆಗಿ ಸಿಗುತ್ತೆ ಅಂತಾ ಬೀಯರ್ ಕುಡಿಬೇಡಿ, ಕೋಕ್ ಕುಡಿರಿ, ಅದರ ಕಿಕ್ಕೇ ಬೇರೆ

ravi mama said...

ನಂದಿನಿ ಸಿಗಲಿಲ್ಲ ಅಂದ್ರೆ ಏನಾಯ್ತು ?? ಕೋಕ್ ಕುಡಿರಿ, ಹೊಸ ಹುಡುಗಿ ಹಿಂದೆ ನಡಿರಿ :)

Nandu said...

After a long chase for Coke..

"Chikkandininda naanu susu madakku oodirlilla, neen nanna istondu oodohange madbitalla"

Anonymous said...

sakkath guru, yenu ee northies gae na glamour irodu??

ಸುಮ್ಸುಮ್ಕೆ said...

namskaara, namskaara, namskaara! ee coke kannadigarigoskara :)

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