Fever FM shoots Kannada ad in Los Angeles

Staying on the "Kannada is cool" topic, Fever 104 FM (which started off in Bengaluru as a predominantly Hindi film music station but soon realized its mistake) is now going all out to promote itself as a 100% Kannada FM channel.

The channel recently shot a TV ad (which it calls the "girls and the lips ad") in Los Angeles which will go online in Jan 2009. The channel's Bengaluru station head, Anjali Paul told Indiantelevision this:
"The TVC strengthens our proposition that Fever 104 FM is 'all about the music'. We wanted to convey the message to the kannada listeners. Also the quality of music in Kollywood has changed and has become better in these years. Thus its cool and in vogue to listen to a kannada station like Fever 104 FM."
That's some transformation!

BTW, what do you think the Kannada Film Industry should be called? Some say "Sandalwood", and some say "Kollywood". What would you choose? Feel free to suggest new names, too.

For the full news story, read: Fever104 FM launches TVC for Kannada market in Bangalore

25 comments:

rockline yanka said...

guru,,
kollywood is kongawood..

nammadu sandalwood,, but still,, I prefer KFI or kannada film industry for our industry

Azza said...

kollywood is kolku kongu movie land..Sandalwood is for Kannada Film Industry

Anonymous said...

it's sandalwood as always :)

Adonis said...

I prefer Sandalwood :)...btw, recently i shifted to FEVER,ever since am glued that station. FEVER 104 rocks !!!

Hussain said...

it's cool as always Sandalwood :)

Clangorous said...

Indeed a good transformation... Quality of Music has always been there.. just that fewer movies used to come with them earlier.. now more and more movies are being made with most giving importance to music/songs.

As far as I know.. Kollywood is used to call the Tamil Film Industry... would appreciate if some one could reconfirm.... Sandalwood atleast means something instead of blindly following the Hollywood to name it as Bollywood.. Tollywood.. Kollywood. Moreover Karnataka has rich deposits of Sandalwood more than any other states.. so I feel Sandalwood is most appropriate to call the Kannada Film Industry

Anonymous said...

What the hell she(Anjali Paul) mean by "Also the quality of music in Kollywood has changed and has become better in these years."
isn't our old songs are good ?

Anonymous said...

Sandlewood is yuck..
Kollywood is taken by tamilians i guess.

The name has to be different.. should be acceptable by world audience.

Santosh said...

Kannada film industry should be called "Sandalwood"

AnikethanA ThE InfinnitY said...

sandalwood

Madhu said...

Sandalwood is wht popularly known. Gandhdadanadu Gandhada chitragaLu.

I feel Sandalwood is the best name.

Anonymous said...

Sandlewood is just imitation.. We have to be different.

Anonymous said...

KFI or Sandalwood.
Hollywood is a place name in US. So using this "ollywood" as suffix is like copying. BeLLitere was my choice but beLLi sounds like belly in english.
vijay

sandhya said...

Sandalwood is best........

Anonymous said...

Just a minute... why are we debating on names like Sandlewood, Kollywood...etc., for the KANNADA film industry ?

Come on folks.. kannada film industry need to be kept a kannada name. remeber, the growth of the language is measured by how far reaching its words were in any given year. So lets debate on some cool kannada names.. Bellitere would be my choice because its more meaningful than Sandlewood.

You can get the whole of India and the world to pronounce a Kannada name if you choose wisely.

Megan said...

We need not be copy cats. We do not even need to add wood to some sandle or kolly or some other kannada related word just cuz it is so in hollywood. Why cant we say ....
KFI (kannada film industry)
or
Kannada Cinema

dandapinda said...

Sandalwood is better any day. Kannada is no doubt hip and cool. The problem I see with these Kannada FM stations is the quality of Kannada content delivered by the RJ. God save Kannada if that continues.

Also another point which we need not go gaga about is that though the music played is Kannada, the old age Kannada music is forgotten (lock, stock and barrell). The new day movies are probably given free to these radio stations for promos which is the reason we hear them repeatedly across the state.

Anonymous said...

kannada movie makers should eye for the world market. This conjested mindset should end that kananda movies are only made ofr villagers. If hindi can go places. why not Kannada? some good movie makes should ponder on thses questions.

kirana veerhu said...

Bollywood is ok...
Bellitere is also ok..
(but isnt it generic, nothing to tell about kannada/karntaka?)
I suggest "Sinigandha".
Enantira guru?

Anonymous said...

have we forgot the name 'Gandhinagara'. lets be different and not follow the '......wood' trend.

Anonymous said...

Bellitere or Sinigandha ?

rajashekar said...

Kannada Naadu Gandhadha Gudi.
So obviously, "Sandalwood"

Anonymous said...

kollywood means "konga" wood so sandalwood is best.....

Vivek Shankar said...

no need of copying from other film industry names. let it just be the Kannada film industry.

Harish Kumar said...

I think if you see, Hindi movies run well in many tamil nadu theatres. So do Telugu movies. But we do not see any theatres screening kannada movies. I think main problem is kannadigas do not know the science of advertising. Also kannadigas should master the technology to print color posters. That technology can be bought/brought from Tamil Nadu. Then you see the difference.

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