The channel recently shot a TV ad (which it calls the "girls and the lips ad") in Los Angeles which will go online in Jan 2009. The channel's Bengaluru station head, Anjali Paul told Indiantelevision this:
"The TVC strengthens our proposition that Fever 104 FM is 'all about the music'. We wanted to convey the message to the kannada listeners. Also the quality of music in Kollywood has changed and has become better in these years. Thus its cool and in vogue to listen to a kannada station like Fever 104 FM."That's some transformation!
BTW, what do you think the Kannada Film Industry should be called? Some say "Sandalwood", and some say "Kollywood". What would you choose? Feel free to suggest new names, too.
For the full news story, read: Fever104 FM launches TVC for Kannada market in Bangalore