The theme of the event was Kannada is cool. The whole venue was given an ethnic Karnataka touch with usherers dressed in ethnic clothing and tender coconuts served as beverages for the guests.And this is what Kunal Ganjawala - quite a sought-after voice for Kannada film songs - had to say about Kannada:
Even the radio jockeys were dressed in ethnic wear. The evening began with a crash course in Kannada for the audience, which the hosts declared was important in order to communicate.
"I love Kannada and it’s my pleasure to perform in this language, with so many talented artists."But the question we'd like to ask our readers is - do we need a non-Kannadiga to remind us that Kannada is cool? This is sounding very much like needing foreigners to tell us that Yoga is cool!
What had we ourselves done to paint the picture that Kannada is non-cool? Why do film producers seek non-Kannadiga singers for movies? What's wrong with our own singers? Can't they sing as well as the Kunal Ganjawalas? Can't they market themselves as well? Are they just too naive? Are they just "individual contributors" waiting for some non-Kannadiga manager to use them as resources in a project? Or what's the real deal here? Ideas?
For the full news report, read: Kannada Calling