Chitte, n: a butterfly from Karnataka which doesn't want to fly

The Hindu reports efforts of a "group of Bengaluru youngsters" to promote Kannada greeting cards brandnamed Chitte (Butterfly). Says Mr. Kiran, one of the members of "the group":
“We found that most greeting cards were available mainly in English, while cards that were in Kannada, did not cater to all occasions. Hence, we formed this group with the help of contributors”
These guys have all the right things in mind - ranging from popularizing greeting cards in Kannada to keeping the greeting card tradition alive.

But we believe that this group will soon run out of steam. Why? Not because the guys are not capable. And definitely not because there's no market for these cards. But because they just refuse to look at this as a profitable business:

Mr. Kiran said the intention was not to make profit, but to popularise the concept of Kannada greeting cards.
Unprofitable enterprises don't last long. Why do Kannadigas (wrongly) think Kannadigas won't buy anything Kannada other than novels and poems? Why do we still have the thinking that there's something unethical about business itself? Why do we still feel that a good intention cannot be pursued by its promoter if there's monetary gain? Kannadigas seem to have missed the first principle of Business: Business is the noble profession of monetizing noble intentions.

While it's obviously not wrong for Chitte to give English credit card companies like Archie's a run for their money, the problem is that the Chitte doesn't want to fly at all! How can Archies not win in the end?

12 comments:

naganayan said...

hi
houdu kannada greetings were popular at start and as it was very trendy those days.....actually chitte was started i think in tiptur..... where i saw it first and i loved it a lot......but it seems to be vanished these days............. neevu olle kade sapna book house, planet m , archies alli publicise maadi........ then why dont u create a website and can take orders like greeting cards with flowers or namma kannada sogadannu bimbisuva vastugalanna.koduvange.............. ee idea click aguthe............. cards jothege if u give something really cool which appeals to new generation they love it......modern + authentic+kannada.......... it rocks really yochane maadi

CHITTE greetings are really good
+

Anonymous said...

There is definitely no lack of demand for kannada greeting cards.I have looked for kannada cards at many places but haven't found any.When i asked the shopkeeper about it even they opined that lots of people ask for kannada cards.This is a gfreat idea and a good initiative. I dont understand why they are facing problems.They will definitely give Archies a run for their money.

Mahesh said...

Sneithare,

Nijavaaglu neevu hee valentine's dayge olle olle prema kavithegalanulla greeting cards gallanna promote maadi nodi...

There are definitely buyers for such greeting cards. I think everyone is bored of same old archies cards which cost heavy and also the love lines are not worth it.

Inthi mahesh

Anonymous said...

Geleyare,

Premigala Dinakkaagi ...mysore mallige kavana sankalana da kavithe galannu use maadabahudu...matte ...ennu ollolle...kavithe galu ...nudigattugalu ..samaya ...sandharbake takkanthe kannadalli ...eve..netivity yalle ..kottare tumba chennagerutte ...popular makketing startegy now a days andre ..website ..almost elru use maadtaare ...kelavondu dodda archies ge samples kottu website nalle adra adrress and phone number update maadedare ..ennu powerful age work out angutte antha nanna anisike ..yeah ..one more thinh ..you can use FM rainbow and other radios..for this purpose as well...it will be reachable to world........
Best of luck ..nimage olledaagali ...

Pushpa said...

Yes. We search for Kannada greetings many a times in Bengaluru not finding ones with good words :-(

It would be good if there is a particular chain or kind of stores(like sapna) that the cards are available so that we know where to look for it and we don't end up in wrong places. This also makes the manufacturers feel there is no demand, while it's actually not reaching to the people who are interested.

Jai Veerupaksha said...

Super :-)

Where can I get Chitte Greetings in BengaLuru??
Interested folks can also send Kannada e-greetings from

http://www.kannada-greetings.com/

ಕನ್ನಡಿಗ said...

Check out online Kannada Greetings Adda

http://www.kannada-greetings.com/
http://www.shubhashaya.com/home.htm

http://greetings.webdunia.com/kannada.html

With Regards
http://groups.yahoo.com/group/Karunadu

naganayan said...

nodi this is the time for popularising kannada greetings........ i appreciate greetings on the web a lot ..........but aah sahitya aah sogadu......... i did send my dad a birthday greeting in my college days ......he was very happy ....... those words and feelings can never be expressed in english coz it contains only 26 alphabets............ kannada is always superb...........


so lets make a note that we buy kannada greetings ........... sumne chamak ge... u go to archies if ten or 5 of u r in crowd ....... one by one go n ask kannada chitte greetings then shop owners will search for kannada greetings............ and one more thing if our balaga people do it.......its a marketing strategy and can work ..........so lets help our fellow kannadigas in due manner................... so take it seriously......... sumne kootre enu agolla.......have to create opportunities

and valentine's day ge chitte avru olle ecards maadi kalsli namma balagakke ........... namma lover jananga will buy it .......... so enantira.......... but i am in full support for chitte........... lets play some games and keep business running............

NOTE__ -- nanage chitte avra kade inda enu duddu sikkilla naanu ishtondu bariyokke but i liked those greetings a lot

yedunandan said...

This reminds me of another incident on how business is done by Kannadigas. I went to a shop in girinagar once, asking for garlic pickle. The shop-owner felt offended - and replied in a irritated tone. "We are ##so and so caste##, we dont sell garlic pickle" !!

I have observed many local shopowners - they think they are doing a favour by opening a shop. No wonder they are losing out to immigrant business.

poorna said...

Desi sells kannada greeting cards and looked good.

When will our shop owners learn from mallus??? The mallu opens shop at 5.30 in the morning and closes at 11. As usual he will sell tea at 5.30 which will be swarmed by auto drivers, taxi wallahs, cabbies etc.......When these guys buy tea, they also buy biscuits, buns and cigarettes!!! and our mallu will smile all the way to the bank!!

Have any one noticed three youngsters in front of Accenture office on bannerghatta road at night?? If you don't get tea anywhere in the city at 1 AM in the morning head straight to this place. You will get good tea and for smokers cigarette too. along with some smaosas and biscuits. These guys set shop by 11 PM at night and they are there till 6 in the morning. They are are having roaring business - can be seen by the plastic cups strewn around!!.

To my surprise, these boys happened to be Kannadigas. So there is still some hope.........

Kannada movies, videos and mp3s said...

Very good idea. I think it is the Lack of Entreprenuership that has kept promotion of Kannada behind. Please support the budding Kannada entreprenuers.

Is there a URL for this "Chitte"?

pavan said...

Pavan Kumar

Recently i visited Kannada Sahitya Samellana held in National College, Basavangudi, Bangalore. There in one of the stalls, i could see the Kannada Greetings for the firts time. Surprised with that i looked in to it and liked the concept and the wordings a lot. Even i purchased it too. I would like to buy more but no idea where is it available in shops. Any idea please let me know and I want to meet you guys.

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