“We found that most greeting cards were available mainly in English, while cards that were in Kannada, did not cater to all occasions. Hence, we formed this group with the help of contributors”These guys have all the right things in mind - ranging from popularizing greeting cards in Kannada to keeping the greeting card tradition alive.
But we believe that this group will soon run out of steam. Why? Not because the guys are not capable. And definitely not because there's no market for these cards. But because they just refuse to look at this as a profitable business:
Mr. Kiran said the intention was not to make profit, but to popularise the concept of Kannada greeting cards.Unprofitable enterprises don't last long. Why do Kannadigas (wrongly) think Kannadigas won't buy anything Kannada other than novels and poems? Why do we still have the thinking that there's something unethical about business itself? Why do we still feel that a good intention cannot be pursued by its promoter if there's monetary gain? Kannadigas seem to have missed the first principle of Business: Business is the noble profession of monetizing noble intentions.
While it's obviously not wrong for Chitte to give English credit card companies like Archie's a run for their money, the problem is that the Chitte doesn't want to fly at all! How can Archies not win in the end?