Serve and 'Wah'li in Kannada!

"Customer is king!" Such is the claim of all businessmen that have come to realize that the key to their victory in today's competitive market rests in the hands of the customer. And today's customer is not so easy to please, what with there being a multitude of parameters that matter when this customer makes a choice from among the competing candidates! To be effective in their courtship, each such business needs to run keeping such key parameters of its customers in mind, primary of which happens to be the language this king speaks!

Business - way to go!
Talking of business and its ways to find success in a market like ours, it is but affirmative for the businessmen to understand and keep high the spirit of this market - its cultural footprint. The strong interleaving of language with the culture of a society in general leads to this understanding that success of a business in a market is all about how well the business understands and aligns to the cultural and linguistic vein of the market. Failing on these counts could be detrimental to any kind of business, apart from leaving a trace of violation of the rights that rest with the customer.

Kannada in Karnataka means business
Business with a Kannadiga, especially when inside Karnataka, cannot happen without the involvement of Kannada language in every part of its activity - be it on the customer interaction front involving talking and liaisoning with customers, or marketing of products, or in the packaging and delivery of goods to the customer's end. The usage of any language other than Kannada in business with a Kannadiga is not only an unfair practice by the businessman, because by doing so the businessman has kept the customer in darkness about important product related information, but also a display of lack of business acumen.

Any kind of interaction with a customer is proved to be most effective (in a broad sense) when it happens in the language of the land - that is Kannada on Karnataka soil. The emergence of Radio Mirchi in Bengalooru at the top (leaving Radio City behind) after they resorted to 100% Kannada music is an apt benchmark for this.

Looking around

One casual look around the world at markets rife with local language activity shows that technology is never a limitation to exploring new avenues to use local language effectively in bringing out the best results in a business. Countries such as China and Japan have explored all avenues of technology to reach their goals of bringing their rather complicated scripts onto every medium that is involved in businesses - be it print or multimedia. The point here is that these people have figured out ways in which their language yields well into a form favorable for business. This motivation to effectively use such facets of local language and constantly upgrade it to meet market expectations to be successful in a business is what is required in our businessmen too. The key ability to tailor one's language to obtain that cutting edge in business is quintessential for successful business, and that is required in our businessmen too.
An urge to think out of the box, retain the common sense and conduct business in Kannada is all that is required to shine and make hay in business on Karnataka soil.


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